Frank McGrath #Listen Ep.145

Persuasion is what I do, propaganda is what my opponent does. With this is mind we welcomed Activist, Audiologist and creator of, Frank McGrath.

Frank brings us on a journey about how we hear and why the €170m per year spent by our government on “communications” is an effective sales technique, but an inefficient way to govern. This is a talk about the PR Fog of words, words, words that have lost their meaning in the mouths of Ministers and Political Leaders.

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